Since 2003, many of you know that the federal laws (states, too) have changed considerably. I have worked with a lot of business professionals over the years helping them with voice broadcasting, and one of the most common questions I hear is "Who can I call now?" They're simply communicating their frustration that the B2C or business-to-consumer dialing their put food on their table is so highly regulated now that it's scared them off. They're just too skiddish about getting fined.
It's mostly unnecessary concern, because as one calls according to the law, there's not much concern. Nevertheless, I have helped many of my clients make a transition from B2C to B2B. B2B is a great domain because the legal considerations are much less strict. Now mind you, there are serious laws on the books, so don't throw caution to the wind. But there's also a lot of opportunity.
The good news is that one doesn't have to be a renegade and break the law and get a bad reputation using voice broadcasting to call businesses. It can still work for you quite well. A successful campaign will include more than what I reveal here obviously, but here's an example. Call businesses from 6pm to 8:55pm Monday - Friday and Saturdays from 9:05am to 8:55pm. All of this dialing should of course be only to deliver a voice mail message, aka, answering machine (AM) pitch. You'll be having decision makers calling you back in no time.
Voice broadcasting works, but only if you know how to work it. Successful campaigns will produce leads, but if you've been in sales and marketing for any length of time, you know that it only a part of the battle. Leads created from these methods require different care and handling than other types of leads.
Your AM pitch is crucially important, too. But I'll leave that for a different post. - James, VoiceMailSecrets.com
